A consumer purchases expensive designer clothing as they believe they are getting higher quality and a longer lasting product - HSC - SSCE Business Studies - Question 5 - 2021 - Paper 1

The factor influencing this consumer's choice is the Psychological factor. This is because the consumer's decision to purchase expensive designer clothing is based on their perception of higher quality and longevity, which are psychological factors. Consumers often associate certain brands with status, quality, and durability, leading them to choose items that they believe enhance their self-image or fulfill a psychological need for prestige.