Photo AI
(a) Explain the benefits of customisation as a global marketing strategy - HSC - SSCE Business Studies - Question 24 - 2021 - Paper 1
Question 24
(a) Explain the benefits of customisation as a global marketing strategy. A customised global marketing strategy requires a marketing manager to alter their marketi... show full transcript
Worked Solution & Example Answer:(a) Explain the benefits of customisation as a global marketing strategy - HSC - SSCE Business Studies - Question 24 - 2021 - Paper 1
Step 1
Explain the benefits of customisation as a global marketing strategy.
Answer
Customisation in global marketing offers several advantages. Firstly, it enables companies to enhance customer satisfaction by tailoring their products or services to meet the specific needs of different markets. This responsiveness can lead to increased customer loyalty and a stronger brand reputation.
Secondly, customisation can help businesses penetrate diverse markets more effectively by appealing to local traditions, preferences, and cultural nuances. This local relevance can distinguish a brand from its competitors and foster deeper connections with consumers.
Finally, customisation allows for more efficient resource allocation, as marketing strategies can be optimized to fit the unique demands of each market, ultimately maximizing the return on investment.