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Frank purchased a dishwasher so that his family could spend more time together - HSC - SSCE Business Studies - Question 1 - 2003 - Paper 1
Question 1
Frank purchased a dishwasher so that his family could spend more time together. What factor influencing consumer choice applies to this decision? (A) Economic (B) ... show full transcript
Worked Solution & Example Answer:Frank purchased a dishwasher so that his family could spend more time together - HSC - SSCE Business Studies - Question 1 - 2003 - Paper 1
Step 1
What factor influencing consumer choice applies to this decision?
Answer
The factor influencing consumer choice that applies to Frank's decision to purchase a dishwasher is (D) Sociocultural.
Explanation:
This decision reflects sociocultural influences because it is centered around the values of family time and improving domestic convenience, allowing the family to spend more time together. In this scenario, the desire to enhance family interactions is a key driver behind the purchase, highlighting the social aspect of consumer choice.