Which of the following aspects of marketing is NOT addressed by consumer law?
(A) Warranties
(B) Positioning
(C) Implied conditions
(D) Deceptive advertising - HSC - SSCE Business Studies - Question 4 - 2003 - Paper 1
Question 4
Which of the following aspects of marketing is NOT addressed by consumer law?
(A) Warranties
(B) Positioning
(C) Implied conditions
(D) Deceptive advertising
Worked Solution & Example Answer:Which of the following aspects of marketing is NOT addressed by consumer law?
(A) Warranties
(B) Positioning
(C) Implied conditions
(D) Deceptive advertising - HSC - SSCE Business Studies - Question 4 - 2003 - Paper 1
Step 1
Identify the options
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Answer
The question presents four options: (A) Warranties, (B) Positioning, (C) Implied conditions, and (D) Deceptive advertising. We need to assess which of these aspects is not covered by consumer law.
Step 2
Analyze each option
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Answer
(A) Warranties: These are legal guarantees associated with the sale of products and are often protected under consumer laws.
(B) Positioning: This relates to marketing strategy and branding, which are generally not directly addressed by consumer law.
(C) Implied conditions: These are typically legal expectations that arise in sales, which are also protected by consumer law.
(D) Deceptive advertising: This is illegal under consumer law, as it protects consumers from misleading information.
Step 3
Determine the correct answer
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Answer
Given the analysis, positioning is the aspect that is NOT directly addressed by consumer law. Thus, the correct answer is (B) Positioning.
