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Nick owns a chain of sports stores - HSC - SSCE Business Studies - Question 6 - 2001 - Paper 1
Question 6
Nick owns a chain of sports stores. He recently modified his marketing strategy to allow customers to purchase via the Internet. Which of the following is an intern... show full transcript
Worked Solution & Example Answer:Nick owns a chain of sports stores - HSC - SSCE Business Studies - Question 6 - 2001 - Paper 1
Step 1
Identify the Internal Factor
Answer
To determine which option represents an internal factor influencing Nick's decision, we assess each choice. Internal factors relate to elements within the business, such as resources, personnel, and organizational structure.
- (A) Strategies adopted by competitors to increase market share: This is an external factor as it pertains to the competitive landscape.
- (B) Advances in Internet technology with online purchasing facilities: This is also external, as it describes industry developments.
- (C) Difficulty in recruiting suitable staff with relevant product knowledge: This option refers to internal staffing issues within the company.
- (D) The recent employment of a marketing manager with new ideas: This is internal as it concerns the internal workforce.
Both (C) and (D) are internal factors, but considering the context of enhancing online purchasing, (B) is the most relevant.
Therefore, the correct answer is (B) Advances in Internet technology with online purchasing facilities.