As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby - HSC - SSCE Business Studies - Question 3 - 2017 - Paper 1
Question 3
As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby. The operator then decides to extend its opening hours.
The aim of this... show full transcript
Worked Solution & Example Answer:As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby - HSC - SSCE Business Studies - Question 3 - 2017 - Paper 1
Step 1
A. a strength to overcome a threat.
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Answer
This option refers to leveraging the gym's strengths, such as excellent service or a loyal customer base, as a strategy to address the threat posed by a new competitor.
Step 2
B. a strength to overcome a weakness.
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Answer
This option suggests using internal strengths to deal with weaknesses within the gym itself, which is not the primary concern here, given that the situation is about a competitor opening nearby.
Step 3
C. an opportunity to overcome a threat.
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Answer
This option indicates seizing the opportunity created by a threat, which aligns well with the gym's decision to extend opening hours to remain competitive.
Step 4
D. an opportunity to overcome a weakness.
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Answer
This option focuses on using external opportunities to strengthen areas where the gym might be lacking, but it does not specifically address the immediate threat.
