An Australian shoe manufacturer creates a new logo to establish a global brand image - HSC - SSCE Business Studies - Question 7 - 2002 - Paper 1
Question 7
An Australian shoe manufacturer creates a new logo to establish a global brand image. Which type of marketing strategy is it addressing?
(A) Product
(B) Price
(C)... show full transcript
Worked Solution & Example Answer:An Australian shoe manufacturer creates a new logo to establish a global brand image - HSC - SSCE Business Studies - Question 7 - 2002 - Paper 1
Step 1
Identify the marketing strategy
96%
114 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
The creation of a new logo aims to establish a global brand image. This action primarily falls under the category of 'Promotion,' as it focuses on how the brand is communicated to the public to enhance its visibility and appeal.
Step 2
Explain why 'Promotion' is the correct choice
99%
104 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
Answer
'Promotion' encompasses all the methods used by businesses to advertise and market their products, including branding efforts. In this case, the logo serves as a visual identity for the brand, making it crucial for marketing communication.
Step 3
Conclusion
96%
101 rated
Only available for registered users.
Sign up now to view full answer, or log in if you already have an account!
