Photo AI
An Australian business sells its Bonza Pies in both Australia and China - HSC - SSCE Business Studies - Question 11 - 2014 - Paper 1
Question 11
An Australian business sells its Bonza Pies in both Australia and China. Bonza Pies sold in China are made to a different recipe. What is this an example of? (A) C... show full transcript
Worked Solution & Example Answer:An Australian business sells its Bonza Pies in both Australia and China - HSC - SSCE Business Studies - Question 11 - 2014 - Paper 1
Step 1
What is this an example of?
Answer
In this scenario, the Bonza Pies are made with a different recipe in China compared to Australia, which indicates an adaptation to local tastes and preferences. This is a clear example of customisation, as the product has been modified to meet the needs of the Chinese market.
The term 'global branding' typically refers to maintaining a consistent brand across different markets without alteration. Since the product itself is not the same in China as in Australia, the correct interpretation aligns with 'customisation and global branding.' Therefore, the correct answer is:
(C) Customisation and global branding.