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A customer-oriented business sells environmentally friendly shopping bags - HSC - SSCE Business Studies - Question 25 - 2009 - Paper 1

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A customer-oriented business sells environmentally friendly shopping bags. The business is considering using the following advertisement to market its product. One b... show full transcript

Worked Solution & Example Answer:A customer-oriented business sells environmentally friendly shopping bags - HSC - SSCE Business Studies - Question 25 - 2009 - Paper 1

Step 1

Define customer orientation.

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Customer orientation refers to a business approach that focuses on understanding and meeting the needs and preferences of customers. It involves prioritizing customer satisfaction and ensuring that products or services are designed and delivered with the customer's interests in mind. This approach not only builds strong customer relationships but also enhances customer loyalty and can differentiate a business in a competitive market.

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