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Expo Publications produces and sells a monthly four-wheel drive magazine across New South Wales - HSC - SSCE Business Studies - Question 24 - 2003 - Paper 1
Question 24
Expo Publications produces and sells a monthly four-wheel drive magazine across New South Wales. Reader profiles of the four-wheel drive segment of the magazine mark... show full transcript
Worked Solution & Example Answer:Expo Publications produces and sells a monthly four-wheel drive magazine across New South Wales - HSC - SSCE Business Studies - Question 24 - 2003 - Paper 1
Step 1
Step 2
Recommend a promotional strategy to expand Expo Publications’ reader profile to include males aged from 25 to 40.
Answer
A suitable promotional strategy could involve using social media platforms like Instagram and Facebook to target younger demographics. They could create engaging content, such as adventure stories or user-generated content, to attract younger males interested in four-wheel drive activities. Additionally, organizing community events or sponsorships related to outdoor activities could also help in reaching this target audience.
Step 3
Evaluate TWO product strategies that Expo Publications could implement to increase magazine sales.
Answer
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Changing the magazine's content to include topics relevant to younger audiences, such as off-road adventures, vehicle modifications, and modern technology in four-wheel drives. This would help attract a broader reader base while retaining the existing audience.
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Repositioning the magazine to include more interactive elements such as QR codes leading to video tutorials or online content related to four-wheel drive skills, creating a more engaging experience for readers and potentially increasing subscriptions and single-copy purchases.