A manufacturer of fishing equipment sponsors an annual fishing competition - HSC - SSCE Business Studies - Question 7 - 2021 - Paper 1
Question 7
A manufacturer of fishing equipment sponsors an annual fishing competition. A local TV news station reports on the competition, which leads to an increase in sales f... show full transcript
Worked Solution & Example Answer:A manufacturer of fishing equipment sponsors an annual fishing competition - HSC - SSCE Business Studies - Question 7 - 2021 - Paper 1
Step 1
Identify the key elements of the promotion mix
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Answer
The promotion mix typically includes advertising, sales promotion, public relations (or publicity), and personal selling. In this case, we need to identify how the fishing competition and TV coverage relate to these elements.
Step 2
Analyze the impact of the fishing competition and TV coverage
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Answer
Sponsoring the fishing competition provides publicity, as it raises awareness and generates interest in the manufacturer's products. The coverage by a local TV station acts as advertising because it promotes the brand to a larger audience.
Step 3
Determine the best combination of elements
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Answer
Given that the manufacturer benefited from both the publicity gained through the competition sponsorship and the advertising aspect of the TV coverage, the best choice is A: Publicity and advertising.
