Customers at a furniture store are asked to give their postcodes at the checkout - HSC - SSCE Business Studies - Question 3 - 2015 - Paper 1

This scenario exemplifies primary research to determine a target market. Primary research involves collecting first-hand data directly from consumers. In this case, the store is actively gathering information by asking customers for their postcodes at the checkout. This information can help the store identify its customer demographics and tailor its marketing strategies accordingly.