A business sells jewellery to 15–20 year olds - HSC - SSCE Business Studies - Question 1 - 2009 - Paper 1

The business is targeting a Niche market. Niche markets focus on specific segments of the population. In this case, selling jewellery specifically to 15–20 year olds indicates that the business is catering to a distinct demographic that is not broadly defined.

Explanation: A consumer market typically involves selling goods to the general public. An intermediate market involves businesses that sell to other businesses, while a resource market refers to markets for raw materials or inputs. Given the target demographic of young individuals, the most accurate classification in this context is a niche market.