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The following diagram illustrates the market distribution of products J, K, L and M - HSC - SSCE Business Studies - Question 5 - 2003 - Paper 1

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The following diagram illustrates the market distribution of products J, K, L and M. Service station convenience stores Telemarketing Market Distribution Superma... show full transcript

Worked Solution & Example Answer:The following diagram illustrates the market distribution of products J, K, L and M - HSC - SSCE Business Studies - Question 5 - 2003 - Paper 1

Step 1

Which of the following statements is correct?

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Answer

To determine the correct statement, we need to analyze the market distribution diagram.

  • Product J is available through telemarketing and direct sales, which indicates a more selective distribution model. It is not stated to be available through supermarkets or vending machines, which suggests that it is not distributed very widely.

  • Product K, on the other hand, is distributed through service stations, supermarkets, department stores, direct sales, and vending machines. This extensive availability shows that it is distributed intensively across various channels.

  • Product L is available only through supermarkets and department stores. This limited availability indicates a selective distribution strategy.

Upon analyzing the options:

  • (A) Incorrect, as Product J is not extensively distributed.
  • (B) Incorrect, as Product M has not been mentioned in the distribution.
  • (C) Incorrect, as Product L is not distributed exclusively but selectively.
  • (D) Correct, as Product K is distributed exclusively and Product L is distributed selectively.

Thus, the answer is (C).

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