Which of the following includes ALL four elements of the marketing mix? (A) Credit terms, positioning, segmentation, pricing (B) Advertising, warranties, pricing, public relations (C) Discounting, packaging, advertising, distribution (D) Personal selling, branding, warehousing, publicity - HSC - SSCE Business Studies - Question 8 - 2008 - Paper 1

We will evaluate each option to see if it contains all four elements:

• (A) Credit terms, positioning, segmentation, pricing: This includes pricing, but misses out on the other three key elements.
• (B) Advertising, warranties, pricing, public relations: This includes pricing and some promotional aspects, but also lacks product and place.
• (C) Discounting, packaging, advertising, distribution: This option covers pricing (discounting), product (packaging), promotion (advertising), and place (distribution). Thus, it encompasses all four elements.
• (D) Personal selling, branding, warehousing, publicity: This option has elements of promotion and product but doesn't cover price or place.

The option that includes all four elements of the marketing mix (Product, Price, Place, Promotion) is (C) Discounting, packaging, advertising, distribution.