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Two boxes of oats are shown - HSC - SSCE Business Studies - Question 8 - 2020 - Paper 1
Question 8
Two boxes of oats are shown. Product A 300 g Product B Miller’s Farm Fruit Oats 300 g Which strategy is being used by Product B that is not being used by Produ... show full transcript
Worked Solution & Example Answer:Two boxes of oats are shown - HSC - SSCE Business Studies - Question 8 - 2020 - Paper 1
Step 1
Which strategy is being used by Product B that is not being used by Product A?
Answer
In this question, we need to analyze the packaging of the two products. Product A features a simple label with the name 'Fruit Oats,' while Product B has a more specific brand identity, labeled 'Miller’s Farm Fruit Oats.' This indicates a particular branding strategy.
Branding involves creating a unique name and image for a product in the consumers' minds, thus distinguishing it from competitors. Product B utilizes branding by incorporating the name 'Miller’s Farm,' which suggests a specific source or farm, offering a connection and possibly a quality statement about the oats.
In contrast, Product A lacks such branding; it is simply labeled as 'Fruit Oats' without any identification that connects it to a farm or brand. Therefore, the strategy being used by Product B that is not used by Product A is:
A. Branding.