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A global pizza company changes the pizza sizes and toppings for each country in which it operates - HSC - SSCE Business Studies - Question 7 - 2011 - Paper 1
Question 7
A global pizza company changes the pizza sizes and toppings for each country in which it operates. What is this an example of? (A) Differentiation (B) Standardisa... show full transcript
Worked Solution & Example Answer:A global pizza company changes the pizza sizes and toppings for each country in which it operates - HSC - SSCE Business Studies - Question 7 - 2011 - Paper 1
Step 1
What is this an example of?
Answer
This scenario exemplifies Differentiation. By altering pizza sizes and toppings based on regional preferences, the company is adapting its product to suit local tastes. This strategy allows the brand to cater to diverse consumer demands and enhance customer satisfaction in different markets.