Which of the following best illustrates relationship marketing?
A - HSC - SSCE Business Studies - Question 3 - 2023 - Paper 1
Question 3
Which of the following best illustrates relationship marketing?
A. Creating long-term customer loyalty
B. Distributing goods directly to customers
C. Using promotio... show full transcript
Worked Solution & Example Answer:Which of the following best illustrates relationship marketing?
A - HSC - SSCE Business Studies - Question 3 - 2023 - Paper 1
Step 1
A. Creating long-term customer loyalty
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Answer
Relationship marketing focuses on building long-lasting connections with customers, prioritizing their satisfaction and loyalty. This method emphasizes nurturing relationships over merely making sales. Creating long-term customer loyalty is a key aspect of relationship marketing as it fosters trust and engagement between the customer and the brand, leading to repeat business and referrals.
Step 2
B. Distributing goods directly to customers
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Answer
While distributing goods directly relates to customer access, it does not inherently involve the strategies and principles of relationship marketing, which center more on ongoing engagement.
Step 3
C. Using promotions to increase customer sales
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Using promotions is primarily a transactional approach aimed at short-term sales boosts rather than fostering a long-term relationship with customers.
Step 4
D. Basing the marketing mix on customer feedback
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Answer
While considering customer feedback is a part of effective marketing strategies, it does not specifically focus on the relational aspect that defines relationship marketing.
