A soft drink company has designed a multicoloured bottle to market its new drink - HSC - SSCE Business Studies - Question 2 - 2006 - Paper 1

The marketing strategy in question revolves around the physical attributes of the product being marketed—which in this case, is the multicoloured bottle. This design enhancement falls under the category of 'Product' strategy, as it pertains to the characteristics and quality of the product itself.

By creating a visually appealing bottle, the company is aiming to attract customers' attention and differentiate its drink from competitors in a crowded market. This showcases the emphasis on not only the drink but also the packaging, which is a key element of product strategy.