Photo AI
Staff members at VAL's vegan restaurant wear uniforms with a large letter V on them - HSC - SSCE Business Studies - Question 17 - 2018 - Paper 1
Question 17
Staff members at VAL's vegan restaurant wear uniforms with a large letter V on them. They are expected to greet customers with a smile and clean up any spills immedi... show full transcript
Worked Solution & Example Answer:Staff members at VAL's vegan restaurant wear uniforms with a large letter V on them - HSC - SSCE Business Studies - Question 17 - 2018 - Paper 1
Step 1
Which element of the marketing strategy these requirements an example of?
Answer
The requirements outlined in the question pertain to the overall atmosphere and environment presented to customers at VAL's vegan restaurant. The uniforms worn by staff featuring a prominent letter 'V' symbolizes the brand identity, while the expectations of staff behavior contribute to the customer's experience. This aligns closely with the concept of 'Physical evidence' in marketing, which involves the tangible aspects that support the service experience. Therefore, the correct answer is:
D. Physical evidence