A bakery produces organic bread that is sold in health food stores - HSC - SSCE Business Studies - Question 5 - 2019 - Paper 1

The most appropriate channel choice for the organic bread produced by the bakery is the Selective distribution channel (Option D). Selective distribution is suitable for products that require a level of exclusivity and are typically sold in specific retail outlets, such as health food stores. This strategy helps to maintain the product's quality and brand image while ensuring that it reaches a targeted consumer segment.

Using selective distribution allows the bakery to control how its organic bread is marketed and sold, aligning well with the niche market of health-conscious consumers who seek quality products. By choosing selective outlets, the bakery can enhance customer experience and foster relationships with retailers that share its commitment to health and wellness.