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An Australian business sells its Bonza Pies in both Australia and China - HSC - SSCE Business Studies - Question 11 - 2014 - Paper 1
Question 11
An Australian business sells its Bonza Pies in both Australia and China. Bonza Pies sold in China are made to a different recipe. What is this an example of? (A) C... show full transcript
Worked Solution & Example Answer:An Australian business sells its Bonza Pies in both Australia and China - HSC - SSCE Business Studies - Question 11 - 2014 - Paper 1
Step 1
What is this an example of?
Answer
The situation described in the question pertains to the adaptation of the Bonza Pies recipe specifically for the Chinese market. This indicates an example of customisation, where a product is modified to meet the local taste preferences. Therefore, the correct answer is (C) Customisation and global branding, as the business is branding the product on a global scale while also adapting it for local markets.