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Which approach is being used when a business creates a focus group to evaluate a product? A - HSC - SSCE Business Studies - Question 10 - 2018 - Paper 1
Question 10
Which approach is being used when a business creates a focus group to evaluate a product? A. Marketing B. Production C. Selling D. Standardisation
Worked Solution & Example Answer:Which approach is being used when a business creates a focus group to evaluate a product? A - HSC - SSCE Business Studies - Question 10 - 2018 - Paper 1
Step 1
Which approach is being used when a business creates a focus group to evaluate a product?
Answer
The approach being used is Marketing. Creating a focus group is a key marketing strategy utilized to gather feedback, insights, and opinions on a product before it is launched or during its lifecycle. This method allows businesses to understand customer preferences and make informed decisions based on the feedback received from potential consumers.