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A business develops a shirt made from fabric which never stains or looks crushed - HSC - SSCE Business Studies - Question 6 - 2012 - Paper 1
Question 6
A business develops a shirt made from fabric which never stains or looks crushed. It then runs an advertising campaign to inform people about this product. What typ... show full transcript
Worked Solution & Example Answer:A business develops a shirt made from fabric which never stains or looks crushed - HSC - SSCE Business Studies - Question 6 - 2012 - Paper 1
Step 1
What type of approach is this?
Answer
This approach is a Marketing approach. The company is focused on promoting a unique product—shirts made of special fabric that does not stain or crush. By running an advertising campaign, they aim to inform potential customers about the benefits of the product, thus targeting market awareness and consumer interest.