Which of the following aspects of marketing is NOT addressed by consumer law? (A) Warranties (B) Positioning (C) Implied conditions (D) Deceptive advertising - HSC - SSCE Business Studies - Question 4 - 2003 - Paper 1

Consumer law primarily addresses issues related to the protection of consumers, which includes aspects like warranties, implied conditions, and deceptive advertising. However, positioning, which involves the strategic placement of products in the market to target specific audiences, is not specifically governed by consumer law. Therefore, the correct answer is (B) Positioning.