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An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental standards - HSC - SSCE Business Studies - Question 2 - 2005 - Paper 1
Question 2
An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental standards. What ... show full transcript
Worked Solution & Example Answer:An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental standards - HSC - SSCE Business Studies - Question 2 - 2005 - Paper 1
Step 1
What marketing strategy is the business currently concerned with?
Answer
The business is focused on redesigning existing components to comply with new environmental standards. This suggests that the key area of concern is related to the 'Product' aspect of the marketing strategy. By improving and adapting the product itself to meet current regulations, the business is ensuring that they remain competitive and compliant in the market.