An entrepreneur uses social media to sell make-up to her friends and acquaintances - HSC - SSCE Business Studies - Question 2 - 2018 - Paper 1
Question 2
An entrepreneur uses social media to sell make-up to her friends and acquaintances.
What marketing strategy is the entrepreneur using?
A. E-marketing
B. Personal se... show full transcript
Worked Solution & Example Answer:An entrepreneur uses social media to sell make-up to her friends and acquaintances - HSC - SSCE Business Studies - Question 2 - 2018 - Paper 1
Step 1
What marketing strategy is the entrepreneur using?
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Answer
The entrepreneur is utilizing E-marketing. This strategy involves promoting and selling products through digital communication channels, specifically social media in this case. By leveraging platforms to reach friends and acquaintances, the entrepreneur is engaging in a form of online marketing that enhances interaction and accessibility.