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A business spends one million dollars on an advertising campaign - HSC - SSCE Business Studies - Question 9 - 2021 - Paper 1
Question 9
A business spends one million dollars on an advertising campaign. Which pair of analyses could this business use to evaluate the effectiveness of this marketing str... show full transcript
Worked Solution & Example Answer:A business spends one million dollars on an advertising campaign - HSC - SSCE Business Studies - Question 9 - 2021 - Paper 1
Step 1
Which pair of analyses could this business use to evaluate the effectiveness of this marketing strategy?
Answer
To evaluate the effectiveness of the marketing strategy, the business should utilize analyses that provide insights into both the market performance and internal factors.
The best option is:
A. Market share and sales
Using market share helps the business understand its position relative to competitors, while sales figures directly indicate the revenue generated from the campaign. Analyzing these two aspects together gives a comprehensive view of the campaign’s effectiveness.