What is an example of below-the-line promotion? (A) A television advertising campaign (B) Sponsorship of a local sports team (C) A commercial billboard on the side of a main road (D) A product slogan developed by an advertising agency - HSC - SSCE Business Studies - Question 3 - 2007 - Paper 1

Below-the-line promotion refers to marketing strategies that target specific, niche audiences typically through direct communication and personalized messages. Among the given options, 'Sponsorship of a local sports team' is the best example of below-the-line promotion because it involves direct engagement with a specific community or audience, facilitating a more personal connection with consumers.

In contrast, the other options such as television advertising campaigns (A), commercial billboards (C), and product slogans (D) are considered above-the-line promotions, which target a broader audience through mass media channels.