Which of the following is an example of service differentiation? A - HSC - SSCE Business Studies - Question 12 - 2022 - Paper 1

Service differentiation refers to the ways in which a company distinguishes its services from those of competitors. In this case, option C illustrates service differentiation because it implies that the shoe store assistant tailors the service experience to individual customers, providing personalized attention based on their needs. This variation in service time can enhance customer satisfaction and loyalty, setting the store apart from competitors who may offer a more uniform or generic service approach.