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Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food critic on his blog (C) Offering free dessert for customers who spend over $100 (D) Establishing a loyalty scheme with rewards for regular diners - HSC - SSCE Business Studies - Question 12 - 2015 - Paper 1
Question 12
Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food cri... show full transcript
Worked Solution & Example Answer:Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food critic on his blog (C) Offering free dessert for customers who spend over $100 (D) Establishing a loyalty scheme with rewards for regular diners - HSC - SSCE Business Studies - Question 12 - 2015 - Paper 1
Step 1
Identify the example of publicity
Answer
Publicity refers to the act of attracting public attention to someone or something, especially through media coverage. Among the options provided:
- Option A discusses changing the menu, which is more of a marketing strategy than publicity.
- Option B involves a review by a food critic, which can generate public interest and awareness, making it a clear example of publicity.
- Option C relates to offering an incentive but doesn't focus on generating public awareness.
- Option D presents a loyalty scheme, which also aims at retaining customers more than publicizing the restaurant.
Therefore, the most fitting choice that exemplifies publicity would be (B), as it directly involves media coverage and public opinion.