Which of the following products is most likely to have an exclusive channel for distribution? (A) Computers (B) Soft drinks (C) Mobile phones (D) Designer jewellery - HSC - SSCE Business Studies - Question 1 - 2011 - Paper 1

Exclusive distribution refers to a situation where a product is sold through a limited number of outlets. This strategy is often adopted for high-end or luxury products that need to maintain a certain brand image and customer experience. This leads us to consider which of the listed products requires such an approach.

Among the options:

• Computers (A): Widely available through various channels including retail and online stores.
• Soft drinks (B): Typically distributed through extensive networks to ensure maximum availability.
• Mobile phones (C): Generally sold through multiple channels, though some high-end brands may have exclusive stores.
• Designer jewellery (D): Often requires an exclusive distribution strategy to maintain its luxury and prestige, making it the most likely candidate for an exclusive channel.