A manufacturer of fishing equipment sponsors an annual fishing competition - HSC - SSCE Business Studies - Question 7 - 2021 - Paper 1
Question 7
A manufacturer of fishing equipment sponsors an annual fishing competition. A local TV news station reports on the competition, which leads to an increase in sales f... show full transcript
Worked Solution & Example Answer:A manufacturer of fishing equipment sponsors an annual fishing competition - HSC - SSCE Business Studies - Question 7 - 2021 - Paper 1
Step 1
Identify the promotional elements
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Answer
In this scenario, the manufacturer used sponsorship of a fishing competition as a method to gain visibility. The local TV station reporting on the competition serves as a form of publicity.
Step 2
Determine the benefits of publicity
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Answer
Publicity, such as news coverage of the event, can significantly boost brand awareness and interest, leading to increased sales without direct costs associated with traditional advertising.
Step 3
Evaluate the options
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Answer
Among the provided options, the combination that best describes the situation involves both 'Publicity' and 'Advertising', as the TV coverage (publicity) is combined with the broader advertising efforts that promote the brand.
Step 4
Conclude with the best answer
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Answer
Thus, the correct answer is A. Publicity and advertising.
