A global pizza company changes the pizza sizes and toppings for each country in which it operates - HSC - SSCE Business Studies - Question 7 - 2011 - Paper 1

This scenario is an example of Differentiation. Differentiation refers to the strategy where a company tailors its products to meet the specific preferences and needs of different markets. In this case, the global pizza company adapts its pizza sizes and toppings based on the tastes and cultural preferences of each country, which indicates a focus on localized offerings rather than a one-size-fits-all approach.