Which of the following includes ALL four elements of the marketing mix? (A) Credit terms, positioning, segmentation, pricing (B) Advertising, warranties, pricing, public relations (C) Discounting, packaging, advertising, distribution (D) Personal selling, branding, warehousing, publicity - HSC - SSCE Business Studies - Question 8 - 2008 - Paper 1

Now let's evaluate each option:

• (A) Credit terms, positioning, segmentation, pricing: This option does not cover all four Ps fully, as it lacks a clear reference to Place.

• (B) Advertising, warranties, pricing, public relations: This is related to Promotion and Price but misses Product and Place, hence it is incomplete.

• (C) Discounting, packaging, advertising, distribution: This option covers multiple aspects of Price (discounting), Product (packaging), Promotion (advertising), and Place (distribution). Thus, it incorporates all four elements.

• (D) Personal selling, branding, warehousing, publicity: This option focuses more on Promotion but does not adequately cover the other elements of the marketing mix.

Based on the evaluation, the correct answer is (C) Discounting, packaging, advertising, distribution, as it includes all four elements of the marketing mix.