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A small business has developed a new piece of gym equipment that it wants to sell to gyms throughout Sydney - HSC - SSCE Business Studies - Question 17 - 2016 - Paper 1
Question 17
A small business has developed a new piece of gym equipment that it wants to sell to gyms throughout Sydney. What would be the most appropriate marketing strategy f... show full transcript
Worked Solution & Example Answer:A small business has developed a new piece of gym equipment that it wants to sell to gyms throughout Sydney - HSC - SSCE Business Studies - Question 17 - 2016 - Paper 1
Step 1
What would be the most appropriate marketing strategy for this?
Answer
To determine the most appropriate marketing strategy for selling gym equipment to gyms throughout Sydney, it is essential to consider the target audience and the product's needs.
Analysis of Options:
- (A) Advertising on billboards on main roads: While this could reach a broad audience, it may not effectively target gym owners directly.
- (B) Placing its logo on a sporting team’s uniform: This strategy could enhance brand visibility but might not reach potential direct customers effectively.
- (C) Sales representatives visiting gyms to demonstrate the product: This approach is highly effective as it allows potential buyers to see and experience the product firsthand, facilitating personal interaction and demonstrating the product's benefits.
- (D) Advertising on television during football games throughout the season: Similar to option A, this could reach a large audience but lacks the direct targeting of gym owners and decision-makers.
Conclusion: After analyzing the options, the most effective strategy would be (C) Sales representatives visiting gyms to demonstrate the product, as it ensures direct engagement with the potential clients.