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Nick owns a chain of sports stores - HSC - SSCE Business Studies - Question 6 - 2001 - Paper 1
Question 6
Nick owns a chain of sports stores. He recently modified his marketing strategy to allow customers to purchase via the Internet. Which of the following is an intern... show full transcript
Worked Solution & Example Answer:Nick owns a chain of sports stores - HSC - SSCE Business Studies - Question 6 - 2001 - Paper 1
Step 1
Which of the following is an internal factor that may have influenced this decision?
Answer
To determine which option is an internal factor, we need to understand what constitutes an internal factor in the context of a business decision.
Internal factors are aspects within a company that are controlled by the organization, including its resources, management, staff, and internal processes. Hence, we evaluate the options:
- (A) Strategies adopted by competitors to increase market share: This is an external factor, as it pertains to other businesses and their strategies.
- (B) Advances in Internet technology with online purchasing facilities: This is also an external factor, as it relates to technological developments outside the organization.
- (C) Difficulty in recruiting suitable staff with relevant product knowledge: This is an internal factor, but it speaks to a challenge rather than a direct influence on the decision.
- (D) The recent employment of a marketing manager with new ideas: This is an internal factor, representing a change within the organization that can directly influence decision-making.
Given these evaluations, the correct answer is (D) The recent employment of a marketing manager with new ideas.