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A business has developed a product new to the market - HSC - SSCE Business Studies - Question 19 - 2010 - Paper 1

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A business has developed a product new to the market. It wishes to maximise the profit per item sold. Which pricing strategy should it use? (A) Loss-leader (B) Pen... show full transcript

Worked Solution & Example Answer:A business has developed a product new to the market - HSC - SSCE Business Studies - Question 19 - 2010 - Paper 1

Step 1

Which pricing strategy should it use?

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Answer

To maximize profit per item sold for a newly developed product, the most effective pricing strategy is Skimming (Option D).

Explanation of Pricing Strategies:

  1. Skimming: This approach involves setting a high initial price for a new product to maximize profits from consumers willing to pay a premium. As the product gains market acceptance, the price can be gradually lowered. This strategy is particularly effective for innovative products where customers perceive added value.

  2. Penetration: This strategy sets a low price initially to gain market share quickly. While it is beneficial for volume sales, it may not maximize profit per item sold in the early stages.

  3. Loss-leader: This tactic involves selling a product at a loss to attract customers, often used to drive sales of other products. This does not align with the goal of maximizing profit per item.

  4. Price-points: This strategy focuses on setting specific prices for products, often used for marketing or promotional purposes, but does not necessarily maximize per item profit.

Given these considerations, the Skimming strategy is the most suitable option.

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