The marketing manager for Product A wishes to move the product from its current position at A to A₁ - HSC - SSCE Business Studies - Question 10 - 2008 - Paper 1
Question 10
The marketing manager for Product A wishes to move the product from its current position at A to A₁.
Which of the following strategies could the business use to ach... show full transcript
Worked Solution & Example Answer:The marketing manager for Product A wishes to move the product from its current position at A to A₁ - HSC - SSCE Business Studies - Question 10 - 2008 - Paper 1
Step 1
Increasing price
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Answer
To achieve repositioning to A₁, the business may opt for an 'Increasing price' strategy. This approach usually indicates a shift towards a more premium market stance, enhancing perceived value and aligning with A₁'s position.
