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Which of the following is an example of promotion as a marketing strategy for a new line of shampoo? (A) Creating a brand name (B) Making it available only in hair salons (C) Packaging in environmentally-friendly bottles (D) Advertising it as adding shine and volume to hair - HSC - SSCE Business Studies - Question 5 - 2009 - Paper 1
Question 5
Which of the following is an example of promotion as a marketing strategy for a new line of shampoo? (A) Creating a brand name (B) Making it available only in hair... show full transcript
Worked Solution & Example Answer:Which of the following is an example of promotion as a marketing strategy for a new line of shampoo? (A) Creating a brand name (B) Making it available only in hair salons (C) Packaging in environmentally-friendly bottles (D) Advertising it as adding shine and volume to hair - HSC - SSCE Business Studies - Question 5 - 2009 - Paper 1
Step 1
Identify the correct option for promotion
Answer
In marketing, promotion refers to activities that communicate the benefits and features of a product to encourage potential customers to buy it. Among the provided options, the activity that clearly promotes the shampoo by highlighting its benefits is:
(D) Advertising it as adding shine and volume to hair.
This option directly communicates product benefits, which is a key aspect of promotion.