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Salty Sunscreens sells the following sunscreens, both containing the same ingredients - HSC - SSCE Business Studies - Question 10 - 2017 - Paper 1

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Salty Sunscreens sells the following sunscreens, both containing the same ingredients. ![Sunscreen for Teenagers: $15, 200 ml](https://placehold.co/200x200) ![Suns... show full transcript

Worked Solution & Example Answer:Salty Sunscreens sells the following sunscreens, both containing the same ingredients - HSC - SSCE Business Studies - Question 10 - 2017 - Paper 1

Step 1

This is an example of which of the following?

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Answer

The scenario describes two sunscreens with the same ingredients but differing prices: 15forteenagersand15 for teenagers and 10 for adults. This pricing strategy reflects the concept of price discrimination, where a seller charges different prices for the same product based on the segment of the market (in this case, age group). Thus, the correct answer is D. Price discrimination.

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