A soft drink company has designed a multicoloured bottle to market its new drink - HSC - SSCE Business Studies - Question 2 - 2006 - Paper 1

The company has designed a multicoloured bottle, which directly relates to the attributes and features of the drink itself. This indicates that the marketing strategy being implemented is related to the product. In marketing, the product strategy encompasses the design, features, and quality of goods offered to consumers. By creating an eye-catching bottle, the company is emphasizing the product design, which aims to attract customer attention and differentiate it from competitors. Therefore, the correct answer is (C) Product.