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In 2011 Star Car Pty Ltd’s main marketing objective was to take sales away from its competitors - HSC - SSCE Business Studies - Question 18 - 2012 - Paper 1
Question 18
In 2011 Star Car Pty Ltd’s main marketing objective was to take sales away from its competitors. In which country was this objective least effective? (A) A (B) B ... show full transcript
Worked Solution & Example Answer:In 2011 Star Car Pty Ltd’s main marketing objective was to take sales away from its competitors - HSC - SSCE Business Studies - Question 18 - 2012 - Paper 1
Step 1
In which country was this objective least effective?
Answer
To determine in which country Star Car Pty Ltd's marketing objective was least effective, we need to analyze the sales data or market performance across the four countries (A, B, C, and D). The effectiveness can be assessed based on market share gains, competitor analysis, and overall sales performance.
According to the marking scheme, the correct answer is (D). This indicates that in country D, the company's efforts to take sales away from competitors were not successful, possibly due to strong competition, market saturation, or consumer preferences that did not favor Star Car Pty Ltd.