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Sam is asked by a company to participate in a survey on home security - HSC - SSCE Business Studies - Question 11 - 2013 - Paper 1
Question 11
Sam is asked by a company to participate in a survey on home security. After a few questions, she is asked if she would like to purchase a burglar alarm from the com... show full transcript
Worked Solution & Example Answer:Sam is asked by a company to participate in a survey on home security - HSC - SSCE Business Studies - Question 11 - 2013 - Paper 1
Step 1
What strategy is the company using?
Answer
The company is utilizing a strategy of suggestive selling that is legal but may be unethical. This method seeks to lead the respondent into a purchase decision after gathering information under the guise of a neutral survey. Therefore, the most appropriate answer is (B) Suggesting, which is legal but may be unethical.