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Staff members at VAL’s vegan restaurant wear uniforms with a large letter V on them - HSC - SSCE Business Studies - Question 17 - 2018 - Paper 1
Question 17
Staff members at VAL’s vegan restaurant wear uniforms with a large letter V on them. They are expected to greet customers with a smile and clean up any spills immedi... show full transcript
Worked Solution & Example Answer:Staff members at VAL’s vegan restaurant wear uniforms with a large letter V on them - HSC - SSCE Business Studies - Question 17 - 2018 - Paper 1
Step 1
Which element of the marketing strategy are these requirements an example of?
Answer
The requirements described in the question refer to how staff members at VAL's vegan restaurant present themselves and interact with customers. The large letter V on their uniforms serves as a visual indicator of the brand identity, contributing to how customers perceive the restaurant. The expectation to greet customers with a smile and address spills pertains to the overall experience provided to customers. Therefore, these aspects fall under the category of 'Physical evidence' because they contribute to the tangible elements that reinforce the restaurant's brand image and service quality.