How could the strategic role of operations management assist this business? The strategic role of operations management ensures the operations function effectively contributes to the achievement of goals and the strategic direction of the business - HSC - SSCE Business Studies - Question 23 - 2020 - Paper 1

Enhancing Store Presentation: Operations management can assist by redefining the store layout and presentation. Implementing modern design principles can create an inviting atmosphere aimed at improving customer engagement and enhancing shopping experiences.

Adopting Modern Payment Methods: Operations management can introduce advanced payment systems that streamline transactions, thereby enhancing customer convenience and satisfaction. This can involve integrating mobile payment platforms and contactless payment options.

Competitive Analysis: Operations management can facilitate a thorough market analysis to better understand foreign competition. Adjusting strategies based on competitor offerings can help in retaining market share and focusing on unique selling propositions that differentiate the store.

Product Diversification: By employing operations management, the store can diversify its product range to include non-denim items, thereby attracting different customer segments and potentially increasing sales.