Photo AI
A car manufacturer's marketing manager suggests to the operations manager that they increase the warranty period from 3 to 5 years in order to increase market share - HSC - SSCE Business Studies - Question 14 - 2021 - Paper 1
Question 14
A car manufacturer's marketing manager suggests to the operations manager that they increase the warranty period from 3 to 5 years in order to increase market share.... show full transcript
Worked Solution & Example Answer:A car manufacturer's marketing manager suggests to the operations manager that they increase the warranty period from 3 to 5 years in order to increase market share - HSC - SSCE Business Studies - Question 14 - 2021 - Paper 1
Step 1
C. current quality management strategies could support it.
Answer
The operations manager's agreement to the increase in warranty period is contingent upon the existing quality management strategies being able to support this change. A longer warranty implies greater responsibility in ensuring product reliability and quality, so it is essential that the current practices are adequate to meet these expectations.