A sole-trader cleaning business purchases generic products to lower costs and be price competitive - HSC - SSCE Business Studies - Question 11 - 2019 - Paper 1

The scenario describes a sole-trader cleaning business that is focused on lowering costs by purchasing generic products. This aligns with the concept of cost leadership, where a business aims to become the lowest-cost producer in its industry. By using generic products, the business reduces its costs, making it more competitive in pricing.