As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby - HSC - SSCE Business Studies - Question 3 - 2017 - Paper 1
Question 3
As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby. The operator then decides to extend its opening hours.
The aim of this... show full transcript
Worked Solution & Example Answer:As a result of a SWOT analysis, a gym operator finds that a new larger gym is opening nearby - HSC - SSCE Business Studies - Question 3 - 2017 - Paper 1
Step 1
A strength to overcome a threat.
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Answer
In this case, the gym operator's decision to extend opening hours is a proactive measure. The opening of a new, larger gym is identified as a threat in the SWOT analysis. By extending hours, the gym aims to leverage its existing strengths, such as potentially loyal customers or unique offerings, to retain its membership base and appeal to new customers.
Step 2
A strength to overcome a weakness.
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Answer
This option does not apply here, as the strategy focuses more on addressing the external threat of new competition rather than internal weaknesses.
Step 3
An opportunity to overcome a threat.
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Answer
This is the most accurate description of the gym's situation. By extending its hours, the gym utilizes the opportunity presented by increased demand due to the new competition, thereby attempting to mitigate the threat posed by the larger gym.
Step 4
An opportunity to overcome a weakness.
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Answer
This option is also not relevant in this context because the gym is facing an external threat rather than addressing internal weaknesses.
