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Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food critic on his blog (C) Offering free dessert for customers who spend over $100 (D) Establishing a loyalty scheme with rewards for regular diners - HSC - SSCE Business Studies - Question 12 - 2015 - Paper 1
Question 12
Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food cri... show full transcript
Worked Solution & Example Answer:Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food critic on his blog (C) Offering free dessert for customers who spend over $100 (D) Establishing a loyalty scheme with rewards for regular diners - HSC - SSCE Business Studies - Question 12 - 2015 - Paper 1
Step 1
Identify the example of publicity
Answer
Publicity refers to the public visibility or awareness for a product, service, person, or organization driven by media coverage or promotional activities rather than paid advertising. In this case, the example that fits this definition is option (B) A review of the restaurant by a food critic on his blog, as it represents an external endorsement that can attract attention and draw customers to the restaurant.